On × LOEWE Cloudaway Unisex Lifestyle Sneakers – Cream | White

On × LOEWE Cloudaway – Unisex Lifestyle Sneaker

A new form for a landmark collaboration. The On × LOEWE Cloudaway introduces a distinct design language within the On × LOEWE partnership — departing from the single-material knit construction of the Cloudtilt series in favour of a structured, multi-material upper architecture that brings a more considered, fashion-forward presence to the collaboration’s performance foundation. A shoe built for those who want the collaboration’s craft without its sportswear codes.

Colorway

This style is offered in the luminous and whisper-quiet Cream | White colorway — the softest and most self-effacing of all the On × LOEWE Cloudaway colourways, and the one that brings the Cloudaway’s multi-material architecture closest to the purity of a single tone. The palette is built around ivory cream — the specific white that is not quite white: warmer than paper, softer than snow, with the faintest suggestion of warmth that gives the upper a luminous, almost fabric-like quality. It is the white of good linen, of unbleached cotton, of natural light through silk — a colour that rewards proximity. This cream is carried consistently across both upper materials — breathable engineered mesh at the forefoot and saddle panels, and smooth matte cream overlay at the lateral, rear, and toe zones — creating a near-tonal surface where the visual distinction between the two materials is one of texture and depth rather than colour. The LOEWE Anagram at the lateral midfoot is rendered in the same cream tone — the most self-effacing Anagram placement in the Cloudaway range, visible only as an embossed or woven texture change against the smooth overlay rather than as a distinct mark. Luxury, rendered as near-invisibility. The tonal On logo at the midfoot continues this discipline of restraint. A single chromatic interruption defines the whole: the deep charcoal-black collar lining and rear upper trim, which frames the entire cream upper with a precise dark border at its uppermost edge. Without this black collar, the shoe would dissolve into pure luminosity. With it, the composition finds its boundary — and its sophistication. The near-white flat laces and cream heel pull tab complete the upper’s quiet language. The pure white Helion™ superfoam cloud-pod midsole — a full tone cooler and brighter than the warm cream upper — grounds the composition in a clean white platform, the difference between cream above and white below the subtlest tonal shift in the Cloudaway collection. Cream above. White below. The collaboration, in its quietest voice.

Key Features

• Most Restrained LOEWE Anagram in the Cloudaway Range – Tonal cream-on-cream Anagram rendered as texture rather than mark — luxury at its most self-effacing, visible only at close range
• Ivory Cream Multi-Material Upper – Consistent cream tone across breathable mesh and smooth overlay panels — distinction through material texture rather than colour contrast
• Black Collar Contrast – Deep charcoal-black collar lining and rear trim framing the cream upper with a precise dark boundary — the single element that gives the composition its structure and sophistication
• Cream-to-White Tonal Shift at Midsole – The subtlest tonal transition in the Cloudaway range — warm ivory cream above, cooler pure white below, separated at the midsole boundary
• Pure White Cloud-Pod Midsole – Generous oval Helion™ superfoam cutouts in unbroken white beneath the cream upper — clean, bright, and quietly present
• Swiss Engineering × LOEWE Craftsmanship – A landmark collaboration merging On’s performance platform with LOEWE’s luxury heritage

Product Details

• Brand: On Running × LOEWE
• Model: Cloudaway
• Gender: Unisex
• Closure: Lace-up
• Upper Material: Multi-material — ivory cream engineered mesh with cream matte smooth overlays and black collar trim
• Sole: Helion™ superfoam oval cloud-pod midsole in white with black rubber outsole

Size Guide

Please refer to the size chart before ordering. If you are between sizes or prefer a roomier fit, we recommend choosing the larger size.

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